A Simple Way to Improve Blog Conversion Rates

TL;DR – Add Hootsy to the end of your blog posts like this one so your readers can easily connect with you.


Blogs are a great way to drive organic traffic to your site, but converting that traffic into leads or customers can be a challenge.

You might try pop-ups and see a slight uptick, but at the cost of irritating most of your readers. You might try forms, but forms feel impersonal.

The ‘about author’ section at the end of blog posts does seem like a simple way to increase credibility and trust, but I think we can do a lot better. If your reader has a question or problem, showing you’re easy to connect with and open to helping goes a long way in convincing them to check out your product and become a customer.

So with that thought, we built something that’s easy for you to add to your blog posts, and that makes it easy for your readers to connect with you and ask a question. At the end of this post is an example.

Some will choose to chat with you, which is great. It’s an opportunity to build a relationship with a potential customer. Yet, even if they don’t, they’ll appreciate how easy you made it to connect with them and how open you are to helping, which should improve your conversion rate.

To add this to your blog, simply sign-up for Hootsy, and follow the onboarding steps.

If you have any questions, let me know. I’d be happy to help.