Live Chat Isn’t Enough

The SaaS market is quickly becoming overcrowded. There are now over 100,000 companies on G2 and that number is growing 120% year over year. (G2) To illustrate this better, let’s zoom in on one of the many categories that exist on G2, marketing technology, as an example. This category has seen a 5,233% increase in […]

Selling as an Introvert

I love building things. As a child, I would spend all day outside building tree forts and daydreaming about what they could look like. Now that I’m older, I do the same thing but with software. The challenge with software is that a lot of the joy comes from seeing other people use and love […]